Key responsibilities:

• Define and lead the breast cancer brand strategy, growth priorities, and strategic choices aligned with global and regional direction
• Build deep understanding of the breast cancer landscape, including patient needs, customer segments, treatment pathways, and competitive dynamics
• Translate strategy into execution through annual planning, product launches, omnichannel campaigns, and patient initiatives
• Own brand performance including forecasting, P&L, budget management, KPI tracking, and business course correction
• Lead and mobilize cross-functional teams across Sales, Medical, Access, Finance, and external stakeholders to ensure execution excellence
• Drive strong customer engagement strategies and go-to-market models rooted in data and insights
• Develop and lead a high-performing marketing team, fostering a culture of accountability, curiosity, and collaboration
• Ensure compliance with company standards while driving innovation and digital transformation initiatives

Essential Requirements:

• Experience in the biopharmaceutical or healthcare industry
• Proven commercial experience across the full brand lifecycle (pre-launch, launch, and growth phases).
• Advanced capability in brand strategy, segmentation, and omnichannel marketing.
• Strong track record of driving brand performance, including forecasting and P&L management
• Demonstrated leadership experience with direct people management and talent development
• Experience working cross-functionally with Medical, Sales, Access, and other key functions
• Strong stakeholder engagement experience, including HCPs, KOLs, and patient organizations
• Strong analytical and operational planning skills, including budgeting and forecasting
• AI proficiency, leveraging AI-driven tools and analytics to optimize customer engagement and business outcomes
• Fluent in English

Desirable Requirements:

• Advanced degree in marketing (MBA or relevant postgraduate qualification)
• International or regional experience within a matrix organization