The Marketing Manager I/II, Consumer Marketing, plays an integral role in driving success by leveraging DTC strategies and best-in-class execution in support of the Migraine Franchise and the extended cross-functional Consumer Team. 

Key Job Responsibilities

• Translate brand strategy into omnichannel marketing plans that reflect the positioning of the brand, while aligning to brand objectives
• Lead the creative development and deployment of insight-driven, channel-specific, and personalized content.
• Pull through strategic direction for agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals 
• Work closely with marketing / media teams and external media agencies to develop and execute working media investment plans.
• Work with research/analytics teams to generate and analyze consumer data/insights to inform and improve audience focus, tactical execution and ROI.
• Work with cross functional partners to enhance brand messaging and strengthen promotional claims within the label.   
• Partner with internal groups (e.g. Public Affairs, Legal, Regulatory, Medical and Project Management) to ensure compliance and consistency in approach and messaging.