Shanghai, Shanghai

Posted an hour ago

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Job Description

Develop and execute Skinvive brand strategy, annual brand plan, and portfolio positioning to build differentiated brand equity and sustainable growth in the medical aesthetics market.
Lead B2B2C campaign planning and conversion design, translating brand strategy into integrated initiatives that connect HCP/clinic engagement, consumer education, consultation conversion, and treatment adoption.
Build business conversion models across the end-to-end funnel, including institution activation, clinic operation enablement, patient journey optimization, consumer acquisition, and repeat-treatment retention.
Design and implement clinic operation toolkits and project, consultation scripts, training materials, digital touch points, and performance dashboards to improve in-clinic execution and commercial conversion.
Identify consumer insights, market trends, competitive dynamics, and business opportunities, and convert insights into actionable campaigns, content strategies, and channel activation plans.
Demonstrate strong 0-to-1 project creation capability by initiating new strategic projects, defining objectives, aligning resources, piloting solutions, measuring impact, and scaling successful models.
Work closely with sales, medical, training, digital, commercial excellence, legal, compliance, agency partners, and key accounts to ensure seamless cross-functional alignment and execution excellence.
Manage marketing budget, project timelines, vendor deliverables, and compliance review processes to ensure high-quality execution in accordance with company policies and local regulations.

Skills & Technologies

Brand Strategy Development B2B2C Campaign Planning Marketing Budget Management Cross-functional Collaboration Consumer Insights Analysis Market Trend Analysis Digital Marketing Tools Data Analysis Performance Dashboard Design Regulatory Compliance (FDA, EMA)

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Salary Information

Salary: $120000-180000

🤖 This salary estimate is calculated by AI based on the job title, location, company, and market data. Use this as a guide for salary expectations or negotiations. The actual salary may vary based on your experience, qualifications, and company policies.

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