JOB SUMMARY

Lead and drive commercial success by developing and executing integrated sales strategies, building high-performing teams, and strengthening stakeholder partnerships across the healthcare ecosystem.

Ensure alignment of field execution with brand strategy while fostering a culture of accountability, agility, and continuous development.

Reporting to: Business Unit Manager

Team size: 5 persons

Key Responsibilities

Strategic Territory and Leadership

• Translate BU strategy into clear, actionable field plans
• Drive execution excellence across territory and accounts
• Identify growth opportunities in complex, specialty markets
• Maintain an in-depth understanding of products and how each product is best used
• Maintain an in-depth understanding of competitors and their product ranges

Sales Performance Management

• Deliver sales targets and KPIs
• Monitor and analyze performance trends
• Implement corrective actions and optimization strategies

Team Leadership & Capability Building

• Recruit, coach, and develop high-performing teams
• Conduct regular field coaching (ride-along, call feedback)
• Build capabilities in:
  • Scientific selling
  • Stakeholder engagement
  • Account management

Stakeholder & Market Development

• Strengthen engagement with:
  • KOLs
  • Key institutions
  • Strategic accounts
• Support development of treatment centers and referral networks

Cross-Functional Integration

• Align with:
  • Marketing (brand strategy execution)
  • Medical (scientific integrity)
  • Market Access (reimbursement strategies)
  • Ensure one-voice-to-customer approach

Business Planning & Forecasting

• Lead territory and demand planning
• Manage budgets and resource allocation
• Ensure accurate forecasting and pipeline visibility

Compliance & Governance

• Ensure team adherence to:
  • Thai Food and Drug Administration regulations 
  • PReMA Code of Sales and Marketing Practices
  • Company Policies
• Promote ethical and compliant field execution