An exciting opportunity to join one of AbbVie’s teams in Dermatology. As Senior Brand Manager you will be working closely key cross-functional stakeholders across both head office and in-field teams. You will help ensure disciplined execution of the brand plan and identify opportunities to maximise impact for patients, customers and the business. You will work closely with the Brand Lead to shape the commercial strategy and will be given a high degree of autonomy to use your own skills and expertise to manage your time and resource effectively to deliver on your core responsibilities – including the delivery of multichannel marketing campaigns.

This role offers significant development opportunities within a highly supportive, collaborative, and dynamic team environment, allowing you to build a foundation of success for your career at AbbVie. This role is well suited to an ambitious individual with a growth mindset, strong learning agility and the desire to continue developing within a supportive, collaborative and dynamic team environment.

Strategic planning and brand leadership

• Lead key elements of strategic and tactical brand planning for the portfolio, ensuring decisions are grounded in robust insight, analytics and a clear understanding of the haemato-oncology environment.
• Support the development and refinement of strategy across the recently launched indication and future indication launches.
• Play a leading role in ensuring excellence in launch and post-launch planning, readiness and execution.

Excellence in Execution

• Accountability, working closely with the Brand Lead, to ensure the strategic plan is executed to ensure the highest possible level of positive impact.
  • Definition of clear measures and goals for success
  • Ongoing performance management against those goals
• This includes execution of success-critical marketing campaigns as part of the marketing team.

Tactical execution and omnichannel delivery

• Lead the delivery of key high-impact commercial tactics across the pre- and post-launch period.
• Develop and deliver multichannel campaigns, materials and customer journeys that maximise impact across channels and stakeholder groups.
• Partner across the business to ensure customer engagement activity is insight-led, agile and optimised based on performance.

Performance, insight and innovation

• Measure and evaluate brand and tactical performance using available data, analytics and performance metrics to identify opportunities for optimisation.
• Use qualitative and quantitative insights to identify unmet needs, improve customer engagement and strengthen campaign effectiveness.
• Identify innovative approaches and apply learning and best practice to improve in-market performance.

Stakeholder leadership and cross-functional collaboration

• Collaborate with key cross-functional stakeholders across head office and in-field teams to drive alignment and deliver brand priorities.
• Build strong working relationships internally and externally, influencing without authority to ensure momentum, accountability and delivery.
• Role model AbbVie ways of working and contribute to a strong, collaborative and high-performing team culture.

Governance and business delivery

• Manage priorities, resource and budget effectively to ensure timely and disciplined delivery of business-critical initiatives.
• Ensure all activities and materials are delivered in line with the ABPI Code and AbbVie governance requirements.
• Maintain a strong focus on maximising impact for patients, customers and the business whilst operating to the highest standards of compliance.