Marketing Planning

• Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
• Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals
• Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
• Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
• Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

• Lead to create and implement the brand strategies of  the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
• Direct the product promotion and growth initiatives to attain increasing of market share
• Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines
• Work with other function management team to ensure the cross functional alignment of product strategies
• Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

• Identify the opinion leaders in the therapeutic area
• Lead to build and maintain professional relationship with KOLs
• Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
• Develop the loyalty speakers from KOLs

Cost Control & Monitoring

• Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
• Monitor and control marketing expenses in line with budget on monthly basis
• Modify and manage expenses allocation to regions