THE OPPORTUNITY

AbbVie is looking for a seasoned, commercially sharp Senior Brand Manager to take ownership of our hematology portfolio at a pivotal moment in its lifecycle. It is a role for someone who has already navigated the complexity of a highly specialized, hospital-based therapeutic area and is ready to operate at the intersection of science, strategy, and commercial leadership.

You will be expected to bring informed conviction to the table: a point of view on the market, a clear strategic narrative for the brand, and the executive presence to bring senior stakeholders, medical, market access, and commercial teams along with you.

WHAT YOU WILL OWN

Brand Strategy & Commercial Leadership

• Define and own the long-term strategic direction of AbbVie's hematology brand(s), grounded in deep understanding of the disease area, competitive dynamics, and patient journey.
• Translate clinical differentiation into compelling, insight-driven value propositions for stakeholders.
• Lead portfolio lifecycle planning - from in-line brand optimization to anticipating competitive threats and shaping strategic responses well ahead of market shifts.
• Partner with Global and Regional teams to localize strategy without losing strategic integrity.

Market Intelligence & Insight Generation

• Go beyond standard market research: synthesize data from multiple sources into actionable strategic intelligence.
• Proactively identify emerging trends in hematology treatment paradigms and translate them into brand opportunity or risk mitigation plans.
• Lead competitive scenario planning with rigor and foresight.

Integrated Brand Execution

• Develop and lead the execution of sophisticated, multi-channel marketing plans calibrated to the nuances of the hematology specialist community.
• Set and steward the brand budget with P&L mindset - making trade-off decisions based on commercial impact, not just activity volume.
• Ensure flawless alignment between medical education, market access messaging, and commercial campaigns.

Cross-Functional & External Leadership

• Act as the de facto commercial lead within the cross-functional brand team - bringing structure, direction, and momentum.
• Collaborate with external partners, agencies, and vendors to enhance brand presence and market penetration.
• Work closely with Medical Affairs and Market Access to ensure the brand strategy is supported by robust clinical and health economic evidence.

Performance, Accountability & Governance

• Define and track KPIs that reflect true brand health - not just activity metrics, but leading indicators of market share movement.
• Present performance reviews and strategic recommendations to senior leadership with clarity and commercial confidence.
• Ensure full compliance with all applicable regulatory, legal, and ethical requirements.