The Senior Manager of Market Research and Analytics for Growth Initiatives will be an indispensable business partner, focused on increasing marketplace success by designing, executing, analyzing, and communicating market research and analytics for Eye Care Growth Initiatives on behalf of APEX. The role supports insights and analytics for upcoming Eye Care launches. The individual will turn qualitative and quantitative primary and secondary research and analytics into clear, actionable learnings, and partner with Brand, Medical, and external agency partners to inform business decisions. This role is ideal for a curious, fast-learning insights and analytics professional excited to use AI and emerging tools to improve how insights are generated and delivered.

Key Responsibilities

• Partner with brand teams to understand their business questions, and stay current on the Eye Care treatment landscape and upcoming launch dynamics.
• Proactively identify primary research and analytics opportunities so that decisions are based on current, objective, and comprehensive insights across HCPs and patients.
• Be conversant with custom research methods. Lead custom research projects from design through reporting with minimal oversight, managing suppliers, stakeholders, timelines, and budgets to deliver actionable learnings.
• Assist in synthesizing findings across research and analytics into clear insights and recommendations.
• Support launch research (e.g., segmentation, positioning and message testing, and launch tracking), integrating primary research with claims and other behavioral data to understand patient flow, treatment patterns, switching, and persistence.
• Provide foundational analytics on market dynamics, patients, and accounts to support launch planning.
• Provide research and analytics inputs to forecast assumptions (e.g., awareness, trial, and uptake) and contribute to launch readiness assessments.
• Support data strategy efforts by helping ensure data assets are accurate and reliable and feed into self-service, visualization-enabled analytics and dashboards.
• Help build and maintain launch performance tracking, and report results to brand partners.
• Apply appropriate analytic approaches, partnering with analytics colleagues and suppliers on more advanced models. Communicate results clearly so brand partners can act on them to improve performance.
• Contribute analyses and content to regular business reviews.
• Explore and apply AI and generative AI tools to speed up and improve research and analytics, from synthesis and reporting to uncovering insights in data, while using sound judgment on accuracy, data privacy, and compliance.
• Present learnings with thoughtful confidence to brand teams, cross-functional partners, and leadership as needed.
• Build solid relationships as a team player while staying objective and unbiased in representing the voice of the customer.
• Manage and collaborate with onshore and offshore research and analytics suppliers.
• Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.