AbbVie’s Dermatology Franchise is seeking Senior Manager to support Sales and Marketing initiatives by delivering end-to-end analysis, insights, and recommendations that shape brand strategy and drive measurable business performance. This role translates complex physician, patient, account, and competitive data into clear narratives and actionable strategic and tactical adjustments. A successful candidate will proactively define business questions, apply rigorous analytical and modeling methodologies, and communicate concise, decision-ready insights to a broad set of stakeholders. Success requires strong business acumen, strong people and influencing skills, and close partnership with Brand and Sales Leadership to align priorities and support the current and future dermatology portfolio.

Major Responsibilities:

• Analyze physician, account, patient, and competitive data at national and sub-national levels to strengthen the brand team’s understanding of market dynamics and opportunities
• Lead fast-paced ad-hoc analytics projects, including taking initiative to identify the key business questions relative to product performance, that inform strategical and tactical decision-making, as well as brand planning process, ensuring multiple stakeholders’ perspectives are considered and integrated where relevant.
• Strengthen the organization’s understanding of marketplace performance and opportunities through tracking, modeling, and analysis of physician- and patient-level dynamics within quickly evolving competitive landscape.
• Develop fact-based promotional investment strategies and guide investment decisions from marketing mix/business optimization and other analysis to optimize performance, influence business growth & inform continuous financial forecasting cycles and brand planning process
• Develop near-term KPIs and longer-term ROI measurements that will inform recommendations to optimize personal and non-personal promotional channels
• Closely involved with financial planning process, responsible for input into financial planning process & key conduit to Forecasting for all monthly estimates, annual plan and long-range plan deliverables
• Understand sub-national drivers of cross-brand performance, providing more granularity to performance dynamics across distribution channels and customers
• Leverage innovative, sophisticated analytic models that address critical issues but also meet key business criteria (e.g. cost, risk, business impact) and key technical criteria (e.g. reliability, validity, and predictability)
• Effectively work with cross-functional partners to deliver integrated analytics reflecting the diverse contributions across the functions
• Lead contract support, and external suppliers to increase and enhance the use of advanced modeling and analytic methods and produce results that fully leverage available data and analytics