The Senior Manager, HCP Marketing, supports the development and execution of integrated marketing strategies focused on health care providers for Allergan Aesthetics products. This role will champion customer marketing strategy and asset development, business model execution and field team support, provider-focused campaigns, and promotions (including capital and pricing strategies), consumer marketing collaboration, sales force connectivity and engagement, HCP social content, and market opportunities for medical weight loss. The Senior Manager partners cross-functionally to ensure flawless execution, compliance, provider engagement, and measurable impact on brand and business performance. 

Key Responsibilities: 

• Create and execute strategic, provider-centric marketing plans that drive engagement and business growth for Allergan Aesthetics’ filler franchise through the HCP channel. 
• Lead the development of HCP-targeted assets, messaging, and educational content aligned to business objectives and field needs. 
• Oversight of agency relationships and effective management of the marketing budget. 
• Guide the implementation of the business model, providing strong support and communication to field sales teams and ensuring alignment across commercial functions. 
• Plan and lead provider and consumer focused promotional campaigns, launches, and pricing initiatives to drive consideration, trial, and conversion. 
• Direct future label updates and expansions, developing and executing tailored strategies for new indications and consumer target expansion. 
• Drive connectivity and engagement between the brand and the sales force, delivering strategic tools, training, resources, and agile communications to support field impact. 
• Develop and execute HCP social and digital content strategies to grow awareness, foster a community, and position the brand as a category leader among providers. 
• Lead pricing strategy, capital promotions, and offer management—collaborating with sales, finance —in service of business growth and provider value. 
• Analyze and execute market opportunities within the medical weight loss space, including provider-focused programs to expand penetration and impact. 
• Ensure excellence in execution and compliance by fostering strong partnerships with Medical Affairs, Legal, Regulatory, and Compliance. 
• Monitor performance and KPIs, leveraging insights and field feedback to optimize initiatives and drive continuous improvement.