Primary Job Function/Mission

The VPDM is responsible for developing and executing strategic plans, adapting value propositions, and collaborating with cohorts and decision-makers to ensure alignment with market drivers in our Oncological TAs in solid tumors. They lead systematic updates and training, address barriers through targeted action plans, and continuously monitor and refine processes to drive success. Additionally, they co-lead launch readiness and sophisticated engagement strategies, managing KPIs and fostering cross-functional teamwork to maximize portfolio impact.

Responsibilities

• As Brand Team Member (Elahere) - A. Integrated Systems (IS) Accountability: designing the strategic plan for influencing and intervening over cohorts’ managers and Value Proposition (VP) adaptation to market value drivers into the IS. B. Updating and training the IFT: VPDM is responsible for keeping the content up-to-date and ensuring systematic training for the IFT, adapting to changes and needs identified by the STH. C. Leader of Barrier management plan: Identification and classification of barriers (operational, regulatory, technological, patient, etc.). Define a person/action responsible for each barrier. Propose and document corrective actions with defined timelines. Use decision-making meetings to validate/adjust and ensure alignment of stakeholders. Continuous monitoring and adjustment of the plan based on the observed impact. And D. Co-leading the launch readiness strategy (mapping/ intervening/ activating/ training internally & externally)
• Systematic Hypercare exercise with PSP: Form a multidisciplinary Hypercare team with clear roles. Frequent monitoring (daily/weekly) of PSP KPIs: access, adherence, satisfaction, incidents. Recording and mapping of detected barriers. Activation of rapid action plans for deviations, with direct communication between PSP, KDM, and Brand Team.
• Leader of Strategy for HMOs and engagement with decision-makers: Define tactical approach for HMOs (health management organization) based on STH prioritization/doctrine. Engage with decision-makers under strategic planning and on demand, adjusting the message and value proposition to address specific barriers and facilitate implementation.
• As Brand Team Member with geographical accountability in COL & NES: Responsible for the value proposals integration with cluster leaders related to onco therapeutic areas over all aspects associated with product advocacy and differentiation.

Position Accountability / Scope

Internally with Affiliate leadership team, other members of the Marker Access team (as pricing and innovation), Government Affairs and other relevant cross-function support functions. Regionally with area and regional market access leads. Externally with trade associations and 3rd party groups to support AbbVie positions.