Territory covers Mountain West, Pacific Northwest and CA

The Area Sales Director – Plastics & Regenerative Medicine is a senior commercial leader responsible for driving regional growth, expanding market share, and leading a high-performing sales organization in aesthetics and reconstruction. This role requires a strategic, hands-on leader with deep experience in hospital-based medical device sales, hospital contracting and access, and building trusted relationships across surgeons, healthcare professionals, and complex health systems.

The ideal candidate brings a strong business-owner mindset, combining commercial discipline, data-driven decision making, and the ability to inspire accountability and execution across teams and cross-functional partners. This leader will also be responsible for developing talent, strengthening performance, and delivering sustained business results in a competitive environment.

Primary Objectives

• Deliver revenue growth, market share expansion, and profitable performance across the area.
• Lead and develop a high-performing sales team with clear accountability and urgency.
• Build trusted relationships with surgeons, physicians, healthcare professionals, and hospital stakeholders.
• Drive adoption of implantable medical device products through clinical credibility, value-based selling, and strong account strategy.
• Navigate complex hospital, IDN, ASC, and contracting environments to expand access and win business.
• Partner across the enterprise to align strategy, execution, and customer solutions.
• Use analytics and market intelligence to inform decisions and improve performance.

Key Responsibilities

• Lead, coach, and develop a regional sales organization to achieve and exceed revenue, margin, and market share goals.
• Set clear business direction and translate enterprise strategy into field execution.
• Build and execute strategic business plans for aesthetics, reconstruction, plastic surgery, and general surgery accounts.
• Drive a culture focused on performance, customer value, accountability, and growth.
• Develop and maintain strong relationships with surgeons, OR staff, hospital administrators, supply chain leaders, and clinical decision-makers.
• Manage hospital sales, contracting, and access strategies across IDNs, health systems, GPOs, and facility-based accounts.
• Identify and capitalize on growth opportunities within existing and target accounts.
• Analyze territory, account, and market trends to identify risks, opportunities, and competitive dynamics.
• Establish a culture of forecasting excellence that drives accurate revenue projections, early risk identification, and actionable business insights, enabling proactive decision-making and achievement of financial commitments.
• Collaborate cross-functionally with marketing, medical affairs, market access, operations, analytics, and executive leadership.
• Support product launches, clinical education initiatives, and customer engagement strategies.
• Recruit, retain, and develop top talent while building future leaders and succession depth.
• Lead through change with clarity and confidence.
• Represent the company with credibility and influence in customer meetings, industry events, and internal reviews.
• Ensure compliance with all applicable laws, regulations, corporate policies, and healthcare industry requirements.