The Marketing Manager will use insights and the HCP journey to develop stakeholder-specific messaging and materials across multiple channels in support of two upcoming launches in Hidradenitis Suppurativa (HS). This individual will support launch planning, strategy, and go-to-market execution for HCP promotion, coordinating across internal and external stakeholders to enable an integrated and successful launch. Partnering across functional teams and the Immunology franchise will be critical to ensure successful implementation of HS launch tactics.

The responsibilities of this role are listed below but may shift based on business needs. Talent will be hired at a level commensurate with experience. 

Responsibilities:

• Work on deliverables of marketing plans and tasks, contributing to the go-to-market strategy and tactical planning for two HS launches.
• Develop stakeholder-specific HCP messaging and execute personal promotion tactics with agency and MRL partners, including the ISA, playbook, iRep, and print materials.
• Support development and execution of the HCP NPP strategy across the HCP website, social media, digital media, CRM/email, and search. Use customer insights and performance data to optimize engagement and deliver an integrated HCP experience in support of launch objectives.
• Utilize marketing skills to analyze and execute, including establishing and growing franchise market position in HS. Maintain awareness of relevant market dynamics, competitive trends, and the HCP treatment landscape, and their application to franchise and business plans.
• Make proposals and recommendations based on business direction, market dynamics, and data.
• Partner with the marketing team and cross-functional stakeholders to execute go-to-market plans, and support P2P programs, ad boards, congresses, and advocacy efforts.
• Support management of tactical budgets and partner with Finance and brand partners to maintain oversight throughout the year.
• Drive for results through the oversight of sales force execution via clear and concise communication and delivering impactful training initiatives. Partner closely with the sales force and sales training to develop comprehensive and effective launch tools.