Lead the development and execution of consumer marketing strategies that drive disease awareness, patient engagement, treatment consideration, and brand adoption across the Multiple Myeloma patient journey. Partner closely with cross-functional teams to translate patient and caregiver insights into impactful, customer-centric initiatives. Develop and execute consumer-focused brand strategies, including patient segmentation, value propositions, messaging, creative campaigns, digital engagement, and omnichannel marketing programs. Ensure strategies are data-driven, measurable, compliant, and aligned with business objectives while improving the patient experience and supporting brand growth.

Responsibilities

• Partner with the Marketing Director and brand leadership to develop and execute comprehensive consumer marketing strategies that support Multiple Myeloma business objectives, including patient engagement, brand growth, and financial performance.
• Lead consumer marketing planning processes, leveraging patient, caregiver, and healthcare market insights to inform strategic decisions and optimize campaign performance.
• Develop patient-centric segmentation, targeting, positioning, messaging, and value propositions tailored to key audiences across the Multiple Myeloma treatment journey.
• Oversee the creation and execution of integrated consumer campaigns across digital, social, paid media, CRM, advocacy, and patient support channels.
• Drive the development of impactful consumer creative and educational content that resonates with patients and caregivers while maintaining regulatory and legal compliance.
• Partner with market research, analytics, and customer insights teams to identify unmet patient needs, evaluate campaign effectiveness, and inform ongoing optimization.
• Collaborate cross-functionally with medical, regulatory, legal, market access, patient services, sales, and agency partners to ensure seamless execution of consumer initiatives.
• Lead the development of innovative patient experiences, resources, and support programs designed to improve awareness, engagement, and treatment adherence.
• Manage agency partners, budgets, timelines, and project execution to ensure delivery of high-quality consumer marketing programs.
• Mentor and develop direct report(s), fostering a culture of collaboration, innovation, accountability, and customer-centric thinking.
• Drive growth in consumer awareness, patient acquisition, engagement, and brand preference through measurable marketing initiatives.