Purpose Statement

This role includes 2 commercial scopes: Marketing and Sales Management for the assigned core products franchise. Lead strategic and tactical development for the core products franchise to position AbbVie as a market leader and solution-provider across the comprehension of the experience and insights of patients and stakeholder, across the Brand Team and In Field Team, developing the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies within AbbVie business code of conduct, policies and all applicable laws and regulations. Consistently exemplify the AbbVie Ways of Working and effectively demonstrating the Leadership Attributes

Major Responsibilities:

1.
Lead core strategic, financial, and business planning processes, including P&L review and analysis to identify trends, risks, and opportunities; developing financial forecasts and actionable recommendations; and managing the brand's budget plan to ensure profitable, efficient resource allocation.
2.
Lead the Integrated Brand Team as Brand Team Leader, anticipating market trends and developing in-depth customer insight to address stakeholder needs. Co-create and deliver a winning, continuously evolving brand strategy — encompassing access, best-in-class execution, and superior label and value propositions — that unlocks the full potential of the portfolio. Translate strategy into clear tactical plans, communicating direction and allocating responsibilities across cross-functional and in-field teams.
3.
Own the analysis, planning, implementation, and control of tactical programs in partnership with cross-functional colleagues and the Integrated Brand Team, including the development of omnichannel brand promotional materials and tools.
4.
Develop a clear point of view on brand issues, competitive positioning, customer segmentation and needs, and market evolution to inform strategic decision-making.
5.
Develop the sales strategy and execution plan for the field-based team, driving alignment between short-term sales targets and long-term brand goals.
6.
Deliver sales performance and key Brand KPIs, meeting or exceeding the district sales plan while operating within approved expense budgets.
7.
Optimize resource utilization by leading, developing, and coaching the Sales Team — setting sales targets and incentive schemes, managing Sales Force Management Systems and KPIs, and continuously improving district sales performance. Ensure ongoing development of Sales Team capabilities across the competency model, including brand, medical, technical, and specialized in-field knowledge.
8.
Manage cross-functional cooperation by leading and coordinating effective multidisciplinary In-Field Teams (including Key Account Management), ensuring strategic and tactical alignment between In-Field and Brand Team activities, and maintaining timely, high-quality market intelligence flow across In-Field, Brand, and Sales functions to optimize brand strategy and execution.
9.
Ensure district priorities, activities, and engagement plans align with brand strategy and national strategic priorities, sustaining strategic momentum and driving brand success.
10.
Monitor and consolidate the outcomes of regional engagement and account plans to inform the brand planning process and anticipate market needs and changes