Lead the development and profitable growth of the Retail channel through strategic management of key accounts, building long-term customer partnerships and developing commercial plans that maximize brand growth, availability and execution at the point of sale.

• Develop and lead the commercial strategy for key Retail accounts.· 
• Build long-term, senior-level relationships with buyers, category managers, commercial teams and other key stakeholders.
• Lead commercial negotiations, annual agreements, trading terms, investments and growth plans.   
• Identify opportunities for expansion, innovation, new channels and category development.
•  Analyze sell-in, sell-out, inventory, distribution, market share, pricing and promotional performance.
• Manage customer commercial budgets and maximize return on commercial investment.
• Turn customer and market information into actionable business insights.
• Lead complex negotiations with strategic customers.
•  Effectively manage conflict, commercial pressure and multiple stakeholders.