The Marketing Manager US Eye Care, OTC will partner with marketing, sales and broader AbbVie stakeholders (Finance, Medical, Legal, Regulatory, MABI, and Agency) to support different business needs across the OTC portfolio of brands. They will derive findings and implications from multiple data platforms to strengthen commercial understanding of brand performance, marketplace dynamics and growth opportunities. Participate on cross-functional teams and be involved with the development of strategic brand plans.

This role requires strong collaboration within the US Eye Care organization and broader AbbVie stakeholders along with strong communication skills (oral & written) with the ability to make persuasive presentations to customers, sales teams, partners and senior leadership.

Key Responsibilities Include:

• Participate on cross-functional teams and participate in development of strategic brand plans.
• Effectively communicate results of analytic and market research workstreams to influence action
• Work with several marketing brand leads to track performance and provide leadership updates
• Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of marketing strategies by establishing understanding insights, and formulating recommendations for optimization
• Support the management of the OTC marketing strategies while identifying efficiencies/synergies where possible to maximize resources across our portfolio
• Develop effective working relationships with salesforce, brand teams and executive leadership.  Stay abreast of industry trends in OTC and consumer goods
• Conduct routine field travel with the sales force to better understand market drivers and dynamics
• Monitor and analyze all sources of company and industry sales and marketing data to Develop KPI dashboard automation to ensure tracking of national and sub-national performance utilizing various data sets.