The Senior Manager of Marketing Research & Analytics for AbbVie Patient Services (APS) will design, implement, manage, analyze, and effectively communicate marketing research and analytics initiatives across the portfolio on behalf of AbbVie Patient Services. The individual will derive high-impact learnings from qualitative and quantitative primary and secondary re-search, behavioral analytics, market intelligence, and internal stakeholder initiatives, and partner across AbbVie Patient Services verticals as well as with Brand partners and external agencies to inform strategic and tactical decision-making. The ability to influence decisions based upon careful and strategic thinking and understanding of the business is critical to success.

Responsibilities

• Act as intelligence partner across AbbVie Patient Services verticals (e.g. Marketing, Patient Services Strategy, etc.) focused on providing strategic insights, forming a trusted relationship, and staying abreast of commercial issues and burgeoning trends within the patient support space.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
• Perform thought-provoking and sophisticated syntheses of learning across research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Design and execute against measurement plans, inclusive of selected operational and performance indicators, to ensure the organization’s understanding of execution of, engagement with, and impact of patient support programs and tactics.
• Coordinate and manage quarterly program performance assessments (i.e. quarterly business reviews) on selected patient support programs.
• Help manage data strategy efforts to ensure accurate and reliable data assets are incorporated within agile analytics capability to enable seamless, codeless, visualization-enabled analytics.
• Collaborate cross-functionally to ensure Brand and Market Access intelligence is leveraged appropriately to inform development of AbbVie care models.
• Build solid relationships as a team player, while maintaining objectivity and lack of bias to represent the voice of the customer.
• Demonstrate thoughtful confidence in presentation of learnings across all levels of the organization.
• Appropriately manage and collaborate with both onshore and offshore research and analytics suppliers.
• Monitor and manage research and analytics programs within budget and identify opportunities for cost savings where appropriate.
• Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.