Lead the integrated planning and marketing execution of initiatives for the assigned portfolio, ensuring operational excellence and a consistent customer experience. Also, drive strategic and transformation projects that strengthen commercial performance, process agility, innovation, and launch readiness through cross-functional coordination, governance, and rigorous performance tracking.

Marketing Strategy and Planning

• Translate business objectives into actionable brand and tactical plans, with milestones, owners, resources, and performance-tracking metrics.
• Analyze initiative performance, market trends, and feedback to propose optimizations and prioritize opportunities.
• Contribute to the definition of marketing and strategic-project priorities in alignment with the affiliate strategy.

Campaign Execution and Customer Engagement

• Coordinate the development and timely execution of campaigns, promotional materials, communications, and customer-facing activities.
• Manage congresses, workshops, training sessions, and other customer engagement initiatives, ensuring quality, brand consistency, and follow-up.
• Ensure flawless execution through control of timelines, deliverables, dependencies, and contingency plans.

Strategic Project and Transformation Leadership

• Lead projects that improve business performance, operational efficiency, go-to-market models or customer experience.
• Define the scope, plan, governance, risks, indicators, and tracking cadence for each assigned strategic project.

Budget, Supplier, and Compliance Management

• Track marketing and project budgets, purchase orders, supplier onboarding, invoices, and associated administrative processes.
• Coordinate agencies, suppliers, and Procurement to ensure quality, timeliness, and cost control.
• Maintain complete documentation of activities, contracts, payments, and approvals in compliance with internal policies and applicable requirements.

Cross-Functional Collaboration and Influence

• Work in an integrated manner with Sales, Medical Education, Medical Affairs, Finance, Regulatory, Procurement, and other relevant partners.
• Influence without formal authority to align priorities, remove dependencies, and sustain execution of critical initiatives.
• Serve as the link between strategy and operations, communicating clearly with working teams and business leaders.