The AbbVie Patient Services Marketing Manager leads the development and execution of the patient omnichannel marketing plan, including digital patient intervention workstreams for Immunology brands, focused on Dermatology.

This role requires strong collaboration within the cross-functional AbbVie Patient Services organization, which includes Franchise Leadership, Patient Engagement, Marketing Operations, Business Technology Solutions, Access & Reimbursement, Field/HCP teams, Regulatory, Medical, Legal, Finance, and Marketing Analytics/Business Insights.

Externally, the Marketing Manager will work closely with agency partners and consultants to collaborate on defining CRM content strategy and ultimately the successful implementation of marketing plans for numerous stakeholders. This role involves a complementary mix of creative stewardship, experience strategy, systems thinking, and innovation thought leadership - serving as a catalyst to help elevate the patient experience and continue to drive AbbVie’s digital transformation.

Responsibilities

• Define, plan and oversee execution of the omnichannel marketing strategy, driving patient engagement, resource utilization, and patient support throughout the Dermatology treatment experience – and across all channels.
• Lead channel strategy and development of: Field/Patient Engagement marketing tactics, Email, Direct Mail, Websites, Mobile Apps, Social Media, SMS/MMS, SEM/SEO, and print.
• Partner with Operations to plan and lead the Marketing team’s execution of CRM to the Salesforce Marketing Cloud platform – including integration with other patient services platforms to enable engagement strategies and tactics.
• Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, Digital, Media, and Finance teams.
• Write omnichannel marketing briefs and support Marketing Manager I in execution. Understand timelines to accomplish tasks and anticipate potential barriers impacting campaign delivery.
• Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of patient and HCP strategies by establishing omnichannel learning agendas and measurement plans.
• Lead extraction of insights from measurement activities and formulate recommendations for optimization; prioritize and foster a test-and-learn environment.
• Maintain a thorough understanding of patient and HCP insights as they evolve to inform ongoing refinement of the treatment experience.
• Deliver and articulate marketing objectives and strategies to cross-functional technology partners to inform Salesforce, Adobe, Veeva, and Five9 platform enhancements, integration solutions, and service innovations.
• Drive service innovation by keeping a pulse and socializing brand, digital transformation, and service industry trends.
• Create and present marketing communication plans and recommendations to leadership.