This role can be hired as a Grade 18 or 19; candidate experience will determine grade.

Purpose:

As a member of the marketing team, this role will be responsible for building and executing health care provider marketing plans for the IBS indication. Key responsibilities include brand strategy, HCP digital ecosystems, non-personal promotion, and tactical plan development for sales force execution.

Responsibilities

• Strategy and execution for key HCP programs
• HCP Digital ecosystem (website, CRM, Digital brand team, etc.)
• Non-personal promotion strategy development and execution 
• Portfolio positioning commercial partnership relationship 
• Competitive intelligence and response 
• Lead designated workstreams with Agency partners and other key stakeholders for strategic planning and execution
• Support oversight of HCP Promo Budget allocation
• Collaboration with customer engagement team to support Patient Advocacy Sponsorships and Relations/Events