The Opportunity

AbbVie is seeking an experienced and commercially astute Senior Brand Manager, Neurology to lead the strategic direction and execution of one or more key brands within our neurology portfolio. This role is designed for a high-impact marketer who combines deep strategic thinking with strong cross-functional leadership.

You will own the brand strategy, shape the market narrative, and drive integrated execution in close partnership with Medical, Market Access, Sales, Global, Area and Regional teams. Success in this role requires the ability to translate scientific and market insights into clear commercial action, build strong stakeholder alignment, and deliver measurable brand growth.

What You Will Own

Brand Strategy and Commercial Leadership

• Define and lead the long-term strategic direction of the neurology brand(s), grounded in deep understanding of disease area, patient journey, treatment landscape, and competitive dynamics.
• Translate clinical and scientific differentiation into compelling value propositions for healthcare professionals and other key stakeholders.
• Lead lifecycle planning, including in-line optimization, indication or segment expansion opportunities, and proactive response to competitive threats.
• Partner with Global and Regional teams to adapt strategy to local market needs while maintaining strategic consistency.

Market Intelligence and Insight Generation

• Synthesise data from multiple internal and external sources into actionable insights and strategic recommendations.
• Identify emerging trends in neurology treatment paradigms, stakeholder behaviour, and market dynamics.
• Lead competitive analysis and scenario planning to anticipate risks and identify opportunities early.
• Use evidence-based insights to shape brand strategy, promotional planning, and tactical priorities.

Integrated Brand Execution

• Develop and execute multi-channel marketing plans tailored to the neurology specialist community.
• Build and manage annual brand plans and budgets with a strong commercial mindset and clear accountability for return on investment.
• Ensure alignment between medical education, market access messaging, and commercial campaigns.
• Partner with Sales, Medical Affairs, Market Access, and external agencies to deliver integrated and compliant brand initiatives.

Cross-Functional and External Leadership

• Act as the commercial lead within the cross-functional brand team, bringing clarity, structure, pace, and momentum.
• Collaborate effectively with Medical, Regulatory, Market Access, Sales, and other functions to drive shared objectives.
• Build strong relationships with external partners, agencies, and vendors to support execution and market impact.
• Influence without authority and create alignment across a matrix organization.

Performance, Accountability, and Governance

• Define and track KPIs that reflect true brand health, market performance, and business impact.
• Monitor brand performance, market share, campaign effectiveness, and budget efficiency.
• Present regular business reviews and strategic recommendations to senior leadership with clarity and confidence.
• Ensure full compliance with all applicable regulatory, legal, and ethical standards.