The Senior Specialist, Consumer Marketing is responsible for consumer marketing workstreams that translate brand priorities into high-quality, measurable activations. This role owns assigned programs from planning through delivery, partners across functions and agencies, and uses performance insights to strengthen future execution. 

Key Responsibilities 

• Lead assigned tentpole programs, including BOTOX Cosmetic Day, Double Points, Mother’s Day, and other treatment-driving moments, from planning through execution and post-program learning. 
• Own experiential partnership workstreams, including project plans, partner coordination, organic content capture, deliverables, timelines, and activation readiness. 
• Lead organic influencer workstreams received from the Influencer Team, ensuring content needs, approvals, deliverables, usage terms, and deployment plans are clear and executed. 
• Drive organic asset planning and capture for shoots and experiential moments, translating content needs into actionable shot lists, capture plans, and channel-ready deliverables. 
• Lead sweepstakes workstreams and coordinate required cross-functional reviews, execution milestones, and performance reporting. 
• Monitor social listening and consumer signals; surface relevant themes, opportunities, and implications to inform content and activation decisions. 
• Own activation reporting for assigned programs, consolidate performance metrics, identify learnings, and recommend actions to improve future programs. 
• Manage usage-rights requirements for owned workstreams, including tracking terms, expirations, and approved applications in partnership with Legal and agency teams. 
• Lead day-to-day project management for assigned initiatives by establishing workplans, clarifying roles, resolving executional barriers, and maintaining stakeholder visibility. 
• Prepare and advance materials through medical, legal, regulatory, and compliance review in Veeva Vault PromoMats; proactively manage feedback, revisions, and approval timelines. 
• Manage purchase orders and budget tracking for owned projects, escalating risks and variances with clear recommendations.. 
• Contribute to team planning and prioritization by bringing forward executional insights, consumer response, and program performance. 

Scope and Decision-Making 

• Independently leads defined workstreams and recommends executional approaches within approved brand strategy. 
• Makes day-to-day decisions for owned programs and escalates decisions that affect brand strategy, material investment, claims, or enterprise risk. 
• Provides direction to agencies and cross-functional partners for assigned deliverables without carrying full channel or portfolio accountability. 
• May coach interns, contractors, or project contributors on specific deliverables; this role does not require formal people management.