Talent will be hired at a level commensurate with experience.

The Marketing Manager I/II, Omnichannel HCP Marketing – Rheumatology is responsible for designing, developing, and executing omnichannel strategies and programs that drive engagement and brand growth for RINVOQ within AbbVie’s Rheumatology portfolio.

This role sits at the intersection of personal and digital promotion, requiring close collaboration with cross-functional partners—including brand leads, medical, regulatory, omnichannel strategy, BTS, sales force, field training, media, analytics, and operations—to ensure a seamless and impactful HCP experience. You will also work closely with your indication counterparts to ensure alignment and knowledge-sharing across the portfolio. Additionally, you will:

• Work in a team-based environment to lead the development and execution of strategies and implementation of tactics to support more patients and position our brands for success now and in the future
• Foster positive working relationships with the entire Rheumatology marketing team, sales force, medical affairs, market research, sales training, regulatory, and other cross-franchise marketing teams
• Work with various agencies and consultants, key opinion leaders, and co-marketing partners to drive business objectives and achieve brand goals

Key Responsibilities Include:

• Translate brand strategy into omnichannel marketing plans that reflect the distinct positioning of RINVOQ across multiple indications, while aligning to broader rheumatology brand objectives
• Partner with brand, field, and omnichannel teams to integrate personal and digital tactics across the HCP journey, ensuring consistency and relevance at every touchpoint
• Collaborate with indication leads across RA, AS, AxSpA, PsA, and GCA to drive strategic alignment, share best practices, and build scalable frameworks across the Rheumatology portfolio
• Lead the development and deployment of insight-driven, channel-appropriate, and personalized content
• Work with media and analytics partners to monitor omnichannel performance, report on key metrics, and optimize campaigns to maximize ROI and engagement
• Manage omnichannel agency partners and internal stakeholders to deliver high-quality work on time, on budget, and in alignment with strategic goals
• Identify and scale new channel opportunities, tools, and technologies that can enhance HCP engagement and program effectiveness
• Support omnichannel budget planning, tracking, and forecasting in close partnership with finance and procurement
• Contribute to internal communications and training initiatives to increase omnichannel fluency and cross-functional understanding

Significant Work Activities - Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)